This is the first major exhibition to comprehensively explore Aestheticism, an extraordinary artistic movement which sought to escape the ugliness and materialism of the Victorian era by creating a new kind of art and beauty.
The well spring of the ‘new art’ movements of the late 19th century, Aestheticism is now acknowledged for its revolutionary re-negotiation of the relationships between the artist and society, between the ‘fine’ and design arts, as well as between art and ethics and art and criticism. Aesthetic sensibilities produced some of the most sophisticated and sensuously beautiful artworks of the Western tradition.
Featuring superb artworks from the traditional high art of painting, to fashionable trends in architecture, interior design, domestic furnishings, art photography and new modes of dress, this exhibition traces Aestheticism’s evolution from the artistic concerns of a small circle of avant-garde artists and authors to a broad cultural phenomenon.
The exhibition will feature paintings, furniture, ceramics, metalwork, wallpapers, photographs and costumes, as well as architectural and interior designs. Included will be major paintings by Whistler, Rossetti, Leighton, and Burne-Jones. Architecture and interior design will be represented by the works of Edward Godwin, George Aitchison, Philip Webb and Thomas Jeckyll, among others. Art furnishings designed by these and others, including William Morris, Christopher Dresser, Bruce Talbert, Henry Batley, and Walter Crane will showcase not only the designers and manufacturers they worked for, but also new retailers, such as Liberty’s.
Organised with the Fine Arts Museum of San Francisco in collaboration with the Musée d’Orsay, Paris.
http://www.vam.ac.uk/collections/periods_styles/cult-of-beauty/index.html
Object of Fashion 
Morris ? He hated Art for Art’s Sake. In fact Art for Art’s Sake doen’t even apply to Decorative Art, which exists because it has a function or use, after which it may then be beautiful, as many examples in the exhibition prove.
Mixing Fine and Decorative art? Not good. Read the reviews, count how many discuss the Decorative Art.